Persuasion involves two factors: choice and voice. A persuader seeks to involve himself in a crisis—the word in Greek (κρίση) means the moment of a choice or a decision—and to establish himself as an authority, since in a crisis people turn to the voice that they trust the most. The negative (or inverted) version of …
Category Archives: Uncategorized
Welcome
Let’s talk about names. I’m known these days as Josh Ng. “Ng” reflects my Chinese ethnicity, though my nationality is Malaysian. Joshua was the Christian name I was given at birth. It wasn’t put into my official papers, but I was called by that name in the Presbyterian church that I grew up in. I …
